Video submission is the latest online marketing trend which has been touted as the best way to generate traffic for a website. In this process, a video is created (containing text or a Power point presentation along with sound), uploaded and submitted to a website like YouTube.
However, most videos are not optimized for SEO. By submitting a video online without any consideration with regards to its optimization is doing harm to your business. Video submission also requires SEO efforts so that it can be easily found through search engine optimization work.
Usually the title and video description doubles with the page’s meta title tag and meta tag description. But if you do not properly title or describe your video, you are losing important customers.
Why Video Submissions:
- It’s practically free and easy to do.
- Great way to raise traffic to your website
- Helps build new back links to the website
- Search engines give more importance to videos
Here are some ways by which you can optimize the submission of your videos:
- Naming – Take your time and carefully think about the name of your video. It should include the industry keyword but should still be catchy. The title should entice viewers to click on the video and watch it.
- Description – The description doubles as the meta tag description so be sure to add some specific industry keywords in your description. Make sure to include them in a natural manner.
- Technical Guidelines – It is recommended by Google to bear in mind certain technical aspects so as to keep a video optimized. Maintain the frame rate at 24-25 frames per second. The video size should be around 640 x 480.
- Take your time – Don’t get hasty and rush through the process. A properly created video can make a great impression upon the viewer. The better the impression made, the greater the chances of the viewer sharing the video with his friends. This will create an interest in the video and generate more traffic for your website.
