Video submission is the latest online marketing trend which has been touted as the best way to generate traffic for a website. In this process, a video is created (containing text or a Power point presentation along with sound), uploaded and submitted to a website like YouTube.

However, most videos are not optimized for SEO. By submitting a video online without any consideration with regards to its optimization is doing harm to your business. Video submission also requires SEO efforts so that it can be easily found through search engine optimization work.

Usually the title and video description doubles with the page’s meta title tag and meta tag description. But if you do not properly title or describe your video, you are losing important customers.

Why Video Submissions:

• It’s practically free and easy to do.
• Great way to raise traffic to your website
• Helps build new back links to the website
• Search engines give more importance to videos

Here are some ways by which you can optimize the submission of your videos:

1. Naming – Take your time and carefully think about the name of your video. It should include the industry keyword but should still be catchy. The title should entice viewers to click on the video and watch it.
2. Description – The description doubles as the meta tag description so be sure to add some specific industry keywords in your description. Make sure to include them in a natural manner.
3. Technical Guidelines – It is recommended by Google to bear in mind certain technical aspects so as to keep a video optimized. Maintain the frame rate at 24-25 frames per second. The video size should be around 640 x 480.
4. Take your time – Don’t get hasty and rush through the process. A properly created video can make a great impression upon the viewer. The better the impression made, the greater the chances of the viewer sharing the video with his friends. This will create an interest in the video and generate more traffic for your website.

Incoming search terms:

• why video submission is important

An online web directory is no different from a regular directory. You can find a huge list of websites neatly organized in their respective categories and sub-categories. However, do not mistake it as a search engine of any kind. It is a simple listing of websites according to certain defined categories.

Directory submission is being considered to be among the best and most popular methods to promote your website in this day and age. Here are some major reasons why you need to consider this technique in line with SEO.

Benefits

• It is one of the cheapest SEO techniques used by web owners all around the world. Majority online directories offer free submissions. It is considered as the best available method by website owners who are working on a tight promotion budget.
• Using a directory submission service increases the number of search engine spiders visiting your website. Your website can get listed within a matter of days instead of weeks (by using Google’s ‘Add Your Website’ feature).
• You can improve the standing of your brand and products by including it within the anchor text of the directory listing. You will be performing brand building along with link building and keyword targeting thereby increasing your potential sales.
• Directory submission also results in dramatic increase in the website traffic. Most of the traffic coming through the directories will be targeted traffic instead of random viewers who have no interest in your website and/or product. You will receive ‘quality’ traffic instead of ‘quantity’ traffic to the website.
• By submitting to online directories, you can enable keyword relevancy for your website. When you use appropriate keywords in the anchor text, you improve the keyword relevancy of your own website. This will also affect the quality of traffic coming towards your website.
• A well-managed directory will give you the added benefit of getting a contextual link or perhaps a link back to a page containing topically related content.

If cost is an issue for you and you are determined to promote your website, it is strongly urged to look into directory submission. Any advertising method which together provides benefits like increased potential sales, brand building, increased quality traffic and keyword targeting for a nominal to no fee is a method which you should not neglect easily. By submitting your website to selected directories, you stand to gain huge benefits for the least amount of effort and money.

Incoming search terms:

• increasing the exposure of online video submission

The new rage in Search Engine Optimization is web content syndication using RSS. Google recognizes that it’s more important to have a reputation for having good content rather than adjusting the on-page elements and tags. Really Simple Syndication (RSS) group the web content of your website onto other websites and makes inbound links. This makes RSS one of the best strategies for SEO.

Do not mistakenly think that RSS feeds are just for blogs. You can syndicate all kinds of website content: upcoming events, news headlines, recipes and food tips, health related articles, important announcements etc.

You do not have to worry if you want to have RSS feed but lack the necessary knowledge to install one. There are web content syndication services available that do most of the work for the user. With the feed installed, you can syndicate your web content within a matter of minutes.

However, it is necessary to take certain steps to optimize your RSS feed for search engines.

1. Important search terms should be present in the title. Make sure that the title is relevant and will encourage readers to click the link.
2. RSS feeds should be visible on your website. Use PHP, HTML or ASP in your feed so that search engine “spiders” can catch the content of the displayed feed.
3. Be sure that a full path is used for all links within the feed. Other websites may syndicate your web content using the RSS feeds. Ensure that non local links should open in a new browser. This will keep visitors on your site.
4. Summaries or introductions to the content should be included within the RSS feed.
5. Include RSS feeds on a personal my.msn and/or my.yahoo home page. This will allow spidering by Yahoo and/or MSN.
6. Submit RSS feeds to selected directories. Read the guidelines of each directory carefully before you submit your RSS feed.
7. It is recommended that you have multiple feeds on your website, each covering a different theme.
8. Be sure to subscribe to your own RSS feed to know what your customers are seeing.
9. The feeds should have your corporate logo visible on them. This helps improve the corporate identity of your business.

So what benefits does web content syndication bring to your website? Substantial increases in traffic have been reported by many business websites after they start using RSS feeds. Take RSS as a best practice for SEO and make the best use of it.

These days, one of the strongest and fastest means of communication with people is through the use of social media. For online marketing, social bookmarking directly impacts SEO rankings.

Usually, people are of the view that social media is not the best way to drum up more traffic for your website. It is argued that through social networking sites, backlinks are not available or they lead to the main page instead of the relevant information. More often than not, the optimization of social media involves receiving spam mails – which no one likes. But still, social voting systems have a direct impact upon the search engines rankings; but only if you do it correctly.

In simple terms, social bookmarking is a way through which users can save, organize and manage bookmarked web pages on the Internet. There are a number of websites which allow users to do the above mentioned such as Digg, StumbleUpon, Reddit, Mixx etc.

This method has numerous SEO benefits. They help the ranking process in the following ways:

• Most bookmarking websites allow the users to add in personal tags to the saved websites. These tags provide an unbiased opinion of the public and can also help you select the tags to focus on. By listing target keywords down, the ranking of those particular words can be improved.
• Bookmarking new pages or blog posts on the website helps getting those pages indexed faster in the search engines.
• Spamming is strictly forbidden for social bookmarking. Due to this policy, search engines are stopped from intercepting any manner of spam content as well.
• The more people who have bookmarked a certain website, speaks volumes about the quality of the website. Better quality and most relevant sites will be bookmarked by more people. Therefore, a website which contains bookmarks submitted by a large number of different users who are bookmarking using different services would carry greater weight than a website which has many bookmarks by a few users.

Using multiple social directories makes the bookmarking of blog articles and web pages very simple – just one click processes. By longtail keyword phrases, you can improve your ranking on search engines. Also, by including the keyword phrase into the title, first and last paragraphs of the article helps in better SEO. When bookmarking the articles, use a tag around the keyword phrase.

But don’t just use social bookmarking to bookmark just your own articles. Regularly bookmark other websites as well. Also bookmark your article in directors such as Digg, StumbleUpon, Mixx.com, Reddit etc. You will reach a broader audience from these social sites. This will be especially true if the article covered a topic which is interesting and or controversial. However, remember that in the end, the readers don’t just want an article that is covering an interesting topic; they want to read an article which covers that topic well.

By following the above mentioned points for social bookmarking and SEO, you should see an increased return for your efforts, especially in terms of search engine ranking and incoming traffic.

Incoming search terms:

• bookmarking of seo

Typically press releases are used to bring attention towards the release of new products, services and other special events. A press release can be written by anyone and using online news wire services, these releases can be distributed rapidly. The benefits that press releases carry are far more than one may consider at first glance.

Press releases not only bring information to the users, they also are picked up by search engines. When written for SEOs, they can help the site become more optimized and better ranked by search engines. By keeping SEO in mind during the writing of a press release, you can allow search engine “spiders” to find the information faster and rank the website easily.

Advantages of a Press Release

The advantages a website gains from having a press release aimed towards SEO include:

• Provides greater exposure for the website and business
• Introduces the website or product to a new, larger audience
• Reaching out to industry experts, freelance journalists and newsrooms
• Improves visibility of the website to search engine “spiders”
• Increases the amount of backlinks from various other websites
• Increased visibility for the search engines
• Improved search engine ranking
• Cheap and fast way to get the news out

Writing a Press Release for SEO

When writing your press release for SEO, keep in mind the following factors:

• For whom you are writing for? Keep your audience in mind while writing the press release out
• Use keywords within the title. Make sure not to use the keyword too often within the text. Scatter it throughout the text.
• Explain the key details within the first paragraph
• Include a summary of the release
• Include who, where, when, what and how
• Do not forget to include information about your company
• Be sure to include contact information
• Be brief. A press release is never more than one page long
• Quote company officials, happy customers and others if you can
• Proofread for spelling and grammar mistakes. If possible, get it proof read by someone else
• Remember that a press release is not a sales pitch; don’t try to sell your product through the release.

One should not undervalue the significance of a press release for SEO. Not only does it differ from the traditional view on a press release but press releases are made possible for your website. They are an excellent manner through which you can optimize your website.

The end aim of an article marketing SEO strategy is to bring traffic back to your website through writing quality articles. Your aim is not to have your articles highly ranked in the search engines but to have your website’s content ranked in the searches. The articles are a way to promote the content of your website and this way you can get lots of backlinks.

The 3 pillars to having a great article marketing strategy for SEO are:

1. Original articles
2. Variety of articles on different keywords
3. Great anchor text in the article resource box

1. Writing original articles

Unique content is a must. With unique content, the backlinks to your website in the resource box will be counted by the search engines. Content which is not unique will be ignored.

1. Posting a variety of articles on different websites

Publishing more unique articles to many websites will help you get more backlinks. In terms of SEO, this will make the entire campaign more successful. But remember to stay consistent over time with your efforts. It is worth the time and effort to publish on many sites. It is also crucial that you don’t stick with just one directory like Ezinearticles.

1. Great anchor text should be used in the article resource box

If you wish to better SEO through article marketing, then your anchor texts need to be focused upon. Google places great importance to the link texts coming to the website pages. This helps the website content get a higher ranking. It’s important that the appropriate keywords show up within the anchor text.

Another key factor to remember for a good article marketing SEO strategy is the quality of the article. By producing articles which capture your audience’s attention will help generate more traffic to your website and also bring in repeat visitors.

Making your articles SEO friendly increases chances of better visibility and webpage view on Google and eventually leads to higher profits for your website. It’s the content of the website that attracts traffic to your website. Google hits your website more often if your site always has new and original SEO content. However, SEO assists Google in locating and then rating your website. Here are a few guidelines regarding how to SEO your website for Google to get huge traffic and of course more profits.

Article outline: The presentation and the article outline are extremely significant. The title is the most imperative part of an article, subtitles are second and third essential component is the content in bold. SEO articles are ranked by Google search in line with this categorization method. The title should be relevant and should accurately explain the article. Title is what comes up when the users search for some content. Pay attention to the cleanliness since SEO is all about clean and well structured websites that are easy to comprehend by the system.

Keyword: This is an essential factor for achieving high rank in Google search. Include the keyword in the title; this is where the search engine spider gets to know about the content of the article. Make sure your keyword is no longer than 8-10 words as longer keyword is difficult for the system to scan. Also confirm that the keyword and content of the article or website is consistent and relevant to each other. Ensure that your keyword is unique because duplicated material may not be ranked. Search engines consider singulars and plurals as different words. The order of a keyword phrase also makes a difference. The search engine fetches links according to the exact keyword phrase.

Content and relevancy: Content has to be unique since Google search engine goes through the entire article. If your article is similar to some other article in information both will be ranked equal. Content should be appropriate and relevant to the title. Also divide your material into small paragraphs with bold headers. Better yet, try having bullet points. Keyword should be used smartly throughout the content to make it more pertinent for the search engine.

Don’t overuse the keyword: People stuff their website or article with particular keywords in order to achieve higher ranks on Google. Excessive use of any word or phrase results in a badly written and awful content. Google is against forced usage of keyword and hence doesn’t rank such websites too well.

Renew content: To have your website rank high in Google search you have to refresh the contents of your website and keep on adding new articles and material as frequently as possible. Improve all aspects according to the guidelines regularly, because new and unique content is well ranked for sure.

Backlinks are an extremely significant part of receiving more traffic to your articles, blogs or websites. There are many ways to create backlinks. Here are some of the different and good ways to create backlinks.

• Post comments on articles or blogs written by other people. Every time you make a comment you are building a backlink that will be located through Google search. One comment is one backlink so you can easily create multitude of backlinks by simply adding comments to other people’s articles or blogs.
• Make your articles available to other websites. Share your content with websites and blogs that have high viewership. When you distribute you writings, all you have to do is provide one or two links to your website. This will increase traffic to your website since the website you are sharing your articles with receives a lot of traffic and some of it will be directed to your website for sure.
• You can even put the title and URL of the article at websites and blogs to create a backlink. You can create backlinks with your own blogs and websites as well. However, always make sure you are not creating a mess by spamming.
• It is also a good idea to post on forums and message boards. You should post relevant comments and backlink must be complementing to the topic. People frown at random and irrelevant links. So join forums related to your subject and create backlinks to your blog or website. People who manage forums allow only relevant comments.
• You can also submit articles to search engines directly. You will be able to create more backlinks if you can submit articles to more search engines. This will also increase your link popularity and more websites will pick your articles to add in their directory and this as a result will create even more backlinks.

SEO for blogs is not the same as SEO for other websites. This is mainly because blogging has a social aspect to it. SEO for blog is primarily concerned about providing a platform to talk about anything that is valuable enough for attention. Due to the optimized structure of the blogging websites, they draw search engines attention more readily. SEO for blog is more concerned with getting noticed and becoming known for distributing fresh ideas than with getting high rankings. Yet getting high rank by search engines is necessary in order to attract viewers and achieve maximum profits. Here are a few tips to boost blog traffic.

• When choosing the keyword, bear in mind that you have two types of viewers. First off, there are people who will visit your blog and read the content. So you need to have relevant and captivating keyword that will attract attention. Secondly, the search engines will go through your blog; search engines lead traffic to your blog according to the keyword. So make sure the keyword is worthy enough by searching at WordTracker or KeywordDiscovery.
• You should add comments to your posts after you have launched your blog. Posts without comments seem gloomy and not well-liked. At the beginning, when you don’t have enough viewers you should not offer the facility to add comments. Once you have at least 500 or more unique readers every day, you can open the add comment facility and a few of them will post a comment for sure.
• You should write about stuff that requires attention and things that are important. Research about topics that need to be covered, answer questions that people have been asking around. You are bound to get a lot of readers if your blog has content that people have been searching for. You should have good analytical skills and you should have a unique perspective about conflicting issues.
• Search engines can analyze very well. They know exactly how well your blog is doing and which post is attracting more traffic. You can keep track of all this activity by using visitors tracking software. By looking at this kind of analysis, you can improve your blog accordingly.
• When you have found the type of people interested in your blog, you can build their expectation regarding that interest. This will ensure that they visit your blog regularly. But don’t keep them waiting for a long time, they probably will lose hope and never come back. So once you know what issue needs attention and what your viewers are waiting for, fulfill their expectations.

These are just a few simple tips that can help you blog for SEO.